As public relations professionals, we realize the importance of an organization establishing its voice and a positive image within the community. This, of course, is vital for any organization no matter what sector it belongs to (corporate, government, healthcare, entertainment, and so on.) It is because of the importance of this relationship that I have chosen to further explore the direct correlation between effective public relations and an organization’s image.


For those that are unfamiliar with the definition of public relations it may go unnoticed that the PR field is much more than simply corresponding with the media and issuing press releases; it’s about building and maintaining relationships upon which an organization’s success or failure depends. Although this definition may be changing soon, at least according to the Public Relations Society of America, the fact will remain, that in order for an organization to have a positive image in the eyes of the public, there’s a certain degree of strategy and tact that must be employed by properly trained PR professionals. A positive image doesn’t just happen by sheer chance, rather it’s through hard work and dedication by an organization’s staff with the guidance of a PR professional. Without the assistance of a PR pro, there are many crucial aspects that an organization can overlook including the importance of Corporate Social Responsibility (CSR), transparency, or even crisis management.


In the next few weeks I’ll take a closer look at how PR professionals are key in advising an organization’s management staff on overall image. Attention to every detail (when it comes to image) will prove to be most beneficial in an organization’s journey to success.